Export Readiness Assessment

Project Brief Description of Activities

Project Brief Description of Activities

TRAIN successfully delivered the Export Readiness Assessment program, focusing on assessing and enhancing the export capabilities of 30 companies in Cairo and Alexandria. The comprehensive methodology involved the development of a structured questionnaire to evaluate key areas of export readiness, followed by interview-based assessments with top management. Diagnostic reports were generated for each company, identifying strengths, weaknesses, opportunities, and threats, with actionable recommendations. Subsequently, a tailored capacity development program, comprising group workshops and one-on-one mentorship, was designed to address specific needs. The program culminated in a comprehensive final report, evaluating its effectiveness in empowering participating companies for international expansion. This initiative demonstrates TRAIN’s commitment to facilitating the long-term sustainability and economic contributions of SMEs in the global market.

Scope of Work

Needs Assessment

Target Audience

30 Companies in the engineering sector

Client Name/ Partner Agency

GIZ

Location

Cairo & Alexandria

Dates of execution

Oct. 2023 - December 2023

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